There's a phrase I like to keep in mind as I work toward connecting with my customers -- "I like you, You like me, We are alike." This phrase contains the key to getting exactly what you want in your business. If you can put yourself out there and tell people exactly what you're working for, you're going to have a much better chance of them being excited to work with you and try your product. Part of being successful (especially through social media) is genuinely connecting with your current and potential customers and letting them in on your story.
Today's Wine: 2014 Odonata Sangiovese